Why Good Content Matters As Much As Design For Your Website
When it comes to building your business website, there’s often a lot of focus on creating a gorgeous design that catches the eye. Beautiful brand photos, captivating colors, and a user friendly layout are important — but there’s one key element that often gets overlooked: the content.
While design plays a big role in making a great first impression, it’s the content that ultimately keeps your audience engaged and leads them to take action. If you want your website to do more than just look good, you need professional, purposeful copy to go along with that beautiful design.
Starting in 2025, all of my web design clients will be getting professional copy written for their website ahead of the design. This is something I’ve contemplated for a while now and I decided it’s just too important to overlook and that is why it’s now baked into my web design process.
Here’s why great content is just as essential as a beautiful design:
Your message needs to resonate…fast
A pretty website will grab attention, but what will keep your audience on your page is a message that resonates with them. In our fast paced world, people don’t have a lot of time or patience to try and figure out what it is you can help them with and how to get started. Without clear, professional copy, visitors might leave your site before they learn that you would be the perfect person to work with.
Search engines value content
Search engines don’t rank websites based on how pretty they look; they rank them based on relevance, authority, and value. This is where content becomes crucial. Well-written, SEO-optimized content helps your website get discovered by the right people. By using the right keywords, answering common questions, and offering valuable information, you’ll start climbing those search engine rankings, making it easier for potential clients to find you.
Building connection with your audience
Professional, well-crafted copy not only informs but also builds trust. When your content is clear, helpful, and speaks directly to your audience’s needs, it creates a connection. And trust me, this is not easy to do for your own business, no matter how good you might be with words. We’re often too close to our business and industry to see that bigger picture and how to best connect with our potential clients.
Moving visitors to clients with ease
A visually stunning site without clear calls to action is like having a beautiful store with no way to make a purchase. Content that encourages action in a way that doesn’t feel pushy or salesy is essential for turning visitors into clients. Whether it’s booking a consultation, signing up for a newsletter, or purchasing a service, your copy needs to guide visitors toward taking the next step in a way that feels easy and natural.
Telling your brand’s story
Brand photos and design can evoke a certain feeling, but your story — the reason behind your business and how you help your clients — comes through your content. Professional copy helps you tell that story in a way that resonates best. It will not only help your website have better conversions, but you will also have the basics of your brand message that you can use in other parts of your marketing plan. Win-win!
So yes, a beautiful website will capture attention, but good content will capture hearts and minds which is why they must go hand in hand. Be sure to check out my web design services and when you’re ready, let’s book a call to chat!